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For Brokers & Agents

We are firm believers that small businesses only win when traditional insurance brokers and agents, digital brokers, and insurance carriers all work together.

Outsource Your Micro & Small Business

We understand that emerging accounts can be costly for an agency or brokerage to onboard and service. But small business can turn into big business. Let Layr solve the profitability challenges you face and nurture your small accounts until they grow to your target size.

100% of Commissions Without the Work

Our turnkey technology platform lets you transfer or refer your emerging accounts to us. We handle the sales, service, and support. You keep 100% of the commission for as long as the customer is on our platform. Layr simply charges a small fee per client.

Built for Brokers


Lift your existing emerging accounts and small business book to Layr. Your clients benefit from our modern technology and can manage their business insurance whenever and wherever, under your brand.



Our branded solution offers an end-to-end experience for you and your clients. We create a white-labeled landing page, quoting system, and customer dashboard for your existing and new clients.



Franchise and parent-company organizations can customize their perfect solution. Sell to and service hundreds of independently owned small-businesses efficiently while ensuring policy compliance.


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Partnership in Action

A view into what partnering with Layr can look like for your clients.

Partner With Layr

Get the Play-by-Play

Download our Partner Playbook to learn more about our solutions, implementation, and how we support you and your clients every step of the way.

  • Reduce Costs Associated with Your SMB Book
  • Realize Commissions and Profit-Sharing Opportunities
  • White Glove Implementation
  • White-Labeled Support and Training

Additional Benefits

When you partner with Layr to manage your micro and small business customers, you gain access to an entire suite of tools that help you keep an eye on the referred accounts and their growth so we can transition them back to you at the right time.

Complete & Secure Visibility

Our secure partner portal gives visibility into your customers' ongoing insurance needs, including the commission revenue share broken down by customer.

Detailed Reporting

Generate detailed reports on the performance of your referred customers including metrics like total lines of coverage sold, total annual premium, and estimated annual commission.

Triggered Notifications

Create and configure triggered notifications about events with your referred customers like increases or decreases in commissions and upcoming renewals.

Timely Re-Engagement

We'll help facilitate the re-engagement and transfer of customers that have grown beyond micro and small business size. You set threshold goals for your referred accounts, and when they are close to being met we begin transfer discussions.

—  Connect with the Layr Partnerships Team  —

Interested in partnering with Layr to manage your emerging accounts and small business book?

Partner With Us